According to a recent study conducted by Statista, the global market size of social media management tools is projected to reach $17.3 billion by 2026, reflecting the increasing importance of effective social media strategies for businesses.

As small businesses strive to establish a strong online presence, open-source social media schedulers have emerged as a popular choice due to their flexibility and cost-effectiveness.

In this article, we will explore the concept of open-source social media schedulers and how they can benefit small businesses in managing their social media content effectively.

comparison table among Open Source Social Media Scheduler

Here is an updated comparison table among Hootsuite, Buffer, Postfity, SocialOomph, Mautic, and dlvr.it, including a rating symbol:

Feature	Hootsuite	Buffer	Postfity	SocialOomph	Mautic	dlvr.it
Social Media Platforms Supported	Facebook, Twitter, LinkedIn, Instagram, and more	Facebook, Twitter, LinkedIn, Instagram, and more	Facebook, Twitter, LinkedIn, Instagram, and more	Facebook, Twitter, LinkedIn, Instagram, and more	Facebook, Twitter, LinkedIn, Instagram, and more	Facebook, Twitter, LinkedIn, Instagram, and more
Content Scheduling	Yes	Yes	Yes	Yes	Yes	Yes
Multi-Platform Management	Yes	Yes	Yes	Yes	Yes	Yes
Content Customization	Yes	Yes	Yes	Yes	Yes	Yes
RSS Feed Integration	Yes	Yes	No	Yes	Yes	Yes
Link Shortening and Tracking	Yes	Yes	Yes	No	Yes	Yes
Analytics and Reporting	Yes	Yes	Yes	Yes	Yes	Yes
Pricing	Paid plans available	Free and paid plans are available	Free and paid plans are available	Free and paid plans are available	Free and paid plans are available	Free and paid plans available
Rating Symbol	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐

Please note that the ratings are subjective and based on general user satisfaction and overall reputation. It is recommended to review and compare each platform in detail to determine the best fit for your specific needs.

Hootsuite

Hootsuite is a widely recognized and popular open-source social media scheduler that provides businesses with a comprehensive suite of tools for managing their social media presence.

With its user-friendly interface and robust features, Hootsuite is a top choice for small businesses looking to streamline their social media management.

Key Features of Hootsuite

Post Scheduling: Hootsuite allows users to schedule social media posts in advance, making it easy to plan and organize content across multiple platforms.

Multiple Platform Integration: With Hootsuite, you can manage and schedule posts for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, all from one central dashboard.

Content Calendar: The platform offers a content calendar feature, enabling users to view and manage their scheduled posts in a visual format, ensuring a consistent and organized social media presence.

Analytics and Reporting: Hootsuite provides in-depth analytics and reporting features, allowing businesses to track engagement, measure the performance of their social media campaigns, and make data-driven decisions.

Team Collaboration: Hootsuite offers collaborative features, enabling teams to work together on social media campaigns, assign tasks, and streamline their workflow.

Social Listening: The platform includes social listening capabilities, allowing businesses to monitor conversations, brand mentions, and industry trends to stay informed and engage with their audience effectively.

Content Curation: Hootsuite allows users to discover and curate relevant content from multiple sources, helping businesses maintain an active and engaging social media presence.

Mobile App: Hootsuite offers a mobile app, that allows users to manage and schedule social media content on the go, ensuring flexibility and convenience.

Hootsuite’s extensive features make it a valuable tool for small businesses looking to effectively manage their social media presence, engage with their audience, and analyze the performance of their social media campaigns.

Buffer

Buffer is a popular open-source social media scheduler that helps businesses streamline their social media management efforts.

It allows users to schedule and publish posts across various social media platforms, making it easier to maintain a consistent online presence and engage with the target audience effectively.

Key Features of Buffer

Post Scheduling: Buffer offers a user-friendly interface where you can create and schedule posts for different social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. You can set specific dates and times for each post, ensuring that your content reaches your audience at optimal times.

Content Calendar: With Buffer’s content calendar, you can visually plan and organize your social media content. It provides a clear overview of your scheduled posts, allowing you to manage your content strategy efficiently.

Post Analytics: Buffer provides detailed analytics on your social media performance, including engagement metrics, reach, clicks, and more. These insights help you understand the effectiveness of your posts and make data-driven decisions for future content strategies.

Team Collaboration: Buffer allows you to collaborate with team members by assigning different roles and permissions. You can work together on content creation, scheduling, and monitoring, ensuring a seamless workflow within your social media team.

Social Media Management Tools: Buffer offers additional tools to enhance your social media management, such as the ability to reply to comments and messages directly from the platform, monitor brand mentions, and schedule recurring posts.

Integrations: Buffer integrates with various third-party applications and tools, allowing you to streamline your social media management process. You can connect Buffer with popular apps like Canva, Bitly, and Google Analytics to enhance your content creation, link shortening, and analytics capabilities.

By leveraging the key features of Buffer, businesses can effectively plan, schedule, and analyze their social media content, ultimately saving time and improving their online presence and engagement.

Postfity

Postfity is an open-source social media scheduler that provides businesses with a convenient way to manage and schedule their social media content.

With its user-friendly interface and robust features, Postfity helps businesses streamline their social media marketing efforts and maintain a consistent online presence.

Key Feature of Postfity

Multi-platform scheduling: Postfity allows you to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This feature enables you to reach your audience on different channels and maintain a consistent brand presence.

Bulk scheduling: With Postfity, you can save time by uploading and scheduling multiple posts in bulk. This feature is particularly useful for businesses that need to schedule a large number of posts in advance.

Content calendar: Postfity provides a content calendar that allows you to plan and organize your social media posts. This feature helps you visualize your content schedule and ensure a well-rounded mix of content types.

Image editor: The built-in image editor in Postfity allows you to make quick edits to your visuals without the need for external software. You can crop, resize, and add text or filters to your images, ensuring they are optimized for each social media platform.

Analytics and reporting: Postfity offers analytics and reporting features that provide insights into your social media performance. You can track key metrics such as engagement, reach, and follower growth, allowing you to measure the effectiveness of your social media campaigns.

Team collaboration: Postfity allows you to collaborate with team members and assign roles and permissions. This feature is beneficial for businesses with multiple team members involved in social media management, ensuring efficient collaboration and coordination.

Overall, Postfity is a powerful open-source social media scheduler that simplifies the process of scheduling and managing social media content. Its range of features empowers businesses to optimize their social media strategy and engage with their audience effectively.

SocialOomph

SocialOomph is an open-source social media scheduler that offers a range of features to help businesses effectively manage their social media presence.

With its user-friendly interface and powerful scheduling capabilities, SocialOomph can be a valuable tool for small businesses.

Key Features of SocialOomph

Post Scheduling: SocialOomph allows users to schedule posts across various social media platforms, including Twitter, Facebook, LinkedIn, and Pinterest. This feature enables businesses to plan and publish content in advance, ensuring a consistent and timely social media presence.

Social Inbox: With the Social Inbox feature, businesses can monitor and manage their social media interactions from a single dashboard. It provides a unified view of comments, mentions, direct messages, and other interactions, allowing businesses to efficiently engage with their audience.

Auto-Responder: SocialOomph offers an auto-responder feature that allows businesses to automatically send predefined responses to their followers or customers. This can be particularly useful for handling common inquiries or providing quick support.

Keyword Tracking: The keyword tracking feature of SocialOomph enables businesses to monitor specific keywords or hashtags across social media platforms. This helps in tracking industry trends, monitoring brand mentions, and engaging in relevant conversations.

Analytics and Reports: SocialOomph provides detailed analytics and reports on social media performance. Users can access data on follower growth, post engagement, click-through rates, and other key metrics to gain insights into their social media strategies and make data-driven decisions.

Team Collaboration: SocialOomph supports team collaboration by allowing businesses to grant access to multiple users and assign specific roles and permissions. This facilitates efficient social media management, especially for businesses with dedicated social media teams.

URL Shortening and Tracking: With built-in URL shortening and tracking capabilities, SocialOomph enables businesses to create shortened links for their posts and track their performance. This helps in understanding the reach and effectiveness of shared links.

By leveraging these key features, SocialOomph can streamline social media scheduling, engagement, and analytics for small businesses, helping them maximize their social media presence and drive engagement with their audience.

Mautic

Mautic is an open-source marketing automation tool that provides small businesses with a comprehensive set of features to streamline their social media scheduling and marketing efforts.

With its user-friendly interface and customizable options, Mautic offers a powerful solution for managing social media campaigns effectively.

Key Features of Mautic

Social Media Scheduling: Mautic allows users to schedule posts across multiple social media platforms, including Facebook, Twiter, LinkedIn, and more. With its intuitive scheduling interface, you can plan and publish content at optimal times to engage your audience.

Content Curation: Mautic enables you to discover and curate relevant content from various sources. It helps you stay updated with industry trends and share valuable content with your followers, boosting your brand’s credibility.

Campaign Management: With Mautic, you can create and manage social media campaigns effortlessly. It offers advanced campaign tracking, allowing you to monitor the performance of your campaigns, measure engagement, and make data-driven decisions.

Analytics and Reporting: Mautic provides in-depth analytics and reporting features to track the success of your social media efforts. You can monitor key metrics, such as reach, impressions, clicks, and conversions, to assess the effectiveness of your campaigns and make necessary optimizations.

Lead Nurturing: Mautic goes beyond social media scheduling by offering lead nurturing capabilities. It helps you capture and manage leads, track their interactions, and automate personalized follow-up actions to nurture them through the sales funnel.

Integration Capabilities: Mautic integrates with various third-party applications and platforms, allowing you to streamline your social media efforts with other marketing tools. You can connect Mautic with CRM systems, email marketing platforms, and more, ensuring a seamless workflow.

Mautic provides small businesses with a comprehensive and customizable solution for social media scheduling and marketing automation. Its range of features empowers businesses to effectively engage their audience, drive brand awareness, and generate leads. With the flexibility of an open-source platform, Mautic offers scalability and customization options to meet the unique needs of small businesses.

dlvr.it

dlvr.it is a social media management platform that allows users to automate the distribution of content across various social media channels.

It offers a range of features designed to simplify the process of scheduling and publishing posts on platforms such as Facebook, Twitter, LinkedIn, and more.

Key Features

Content Scheduling: dlvr.it provides users with the ability to schedule posts in advance, allowing for consistent and timely content distribution. Users can specify the date and time for each post, ensuring that their content reaches their audience at the most optimal times.

Multi-Platform Support: The platform supports multiple social media platforms, enabling users to manage and schedule posts across various channels from a single dashboard. This saves time and effort by eliminating the need to log in to multiple accounts separately.

Content Customization: With dlvr.it, users can customize their social media posts by adding relevant hashtags, mentions, and captions. This allows for a more personalized and engaging content experience for their audience.

RSS Feed Integration: dlvr.it offers RSS feed integration, which means users can automatically share content from their website or blog directly to their social media accounts. This streamlines the process of content distribution, ensuring that new blog posts or articles are shared with followers in a timely manner.

Link Shortening and Tracking: The platform includes link shortening and tracking capabilities, enabling users to shorten long URLs and track the performance of their shared links. This helps in measuring the effectiveness of social media campaigns and understanding audience engagement.

Analytics and Reporting: dlvr.it provides users with analytics and reporting features to track the performance of their social media posts. Users can gain insights into key metrics such as post engagement, click-through rates, and audience demographics, helping them make data-driven decisions to optimize their social media strategy.

Overall, dlvr.it offers a comprehensive set of features that empower small businesses to effectively schedule and distribute their content across multiple social media platforms. By automating the process, businesses can save time, reach their audience at the right moments, and gain valuable insights to improve their social media presence.

In conclusion, open-source social media schedulers offer a cost-effective and customizable solution for managing social media platforms. They provide features such as content scheduling, multi-platform management, content customization, and analytics. Among the top options discussed, dlvr.it stands out as a reliable choice with its wide range of supported platforms and strong feature set.

However, it’s important to evaluate your specific requirements and compare the available options to find the best open-source social media scheduler that aligns with your business needs.